I have been fawning over lookbooks, editorials, and adverts for as long as I can remember. My father delivered newspapers and would bring home the New York Times, where I would always grab the NYT Style issues a few times a year. Those days were like Christmas, I would become so inspired by the clothing, photography and designs on the pages. I loved their typefaces and names and could only imagine how I could recreate these awe-inspiring images on my own.
I would spend days in front of the mirror, trying to recreate the mod make-up styles and huge hair I saw in the editorials. My mom was a hairdresser who knew all the tricks to go from a slick Twiggy crop to Marilyn Monroe waves and everywhere in between. I would go to thrift store and spend all day trying to find extreme clothes like the high fashion ones in magazines. My sister would take my photo in parking lots, graveyards, forests, and parks. It was so much fun.
When I began modeling, it was this great means of getting to style my unique clothing in the ways that inspired me so much in my youth. With new photographers and make-up artists and more creative minds on my side, I would try and create scenes.
My advice to anyone who wants to challenge their personal style, do something fun with their friends and creative classmates, family members, pets, etc. is to create a lookbook!!
Here are some things you will need:
-A camera of any kind, your phone will do, a disposable, something cool and pricey...
-Some inspiration! Go to Barnes and Noble and pick up the coolest looking fashion magazines you can find. Go about 3/4 of the way in where you will find a few editorial shoots. Look at the great detail that goes into every part of their looks and find what speaks to YOU. Look at magazines from the 60's, 70's, 80's, 90's, watch some cool stylish movies, like Clueless or Empire Records and start thinking about what your look is about.
-A model! It can be you, your friend, your grandma, your little brother or sister, someone you've never met, or anyone that you think will represent your look.
-A great scene! Whether it be your bedroom or a rooftop or in front of your shower curtain. Or think of the cool looking field you pass every day on your way to work.
Bring all of your clothes, arrange them beautifully on your model, do her hair and make-up like a mermaid or Siouxsie Sioux photograph them 1000 different ways and you are ready for the editing process!
You can get your photos printed or use photoshop to arrange them in fun ways! Think of a title that represents your lookbook and have fun making it look as unique as possible!
I just finished working on MOONAGE DAYDREAM, a lookbook of clothing designed and handsewn by Melissa Johnson Designs! Melissa has been a part of our team from the very beginning and it is truly amazing watching her designs grow and become something new and unique every step of the way. Find out more about Melissa here:
The series was photographed by Emily Mcsorley, an awesome girl with a great eye for design. Emily has been photographed several of our lookbooks and has just the right eye for our aesthetic! Emily is always open to trying new techniques, experimenting with light, colors, and scenes. Her friend Angela Rio came and helped her design the awesome sets we used for MOONAGE DAYDREAM.
Myself and great creative friend Lauren Findlay modeled Melissa's pieces. We played hairdressers and make-up artists and made ourselves look as spacey as possible with a touch of punk rock and mythical princess.
Check out MOONAGE DAYDREAM and our other lookbooks here!
Thanks for reading this long post and keep creating great things!